Tag Archives: online

Toys R Us to Carry Amazon Kindle in Stores

1 Aug

The Amazon Kindle has made a good reputation for itself. Many prefer the Kindle as their e-reader of choice because of it’s inexpensive price and portable form factor. The Kindle has also created an advance content ecosystem that has proven to benefit it as for many getting a book in the e-format on the first day in Kindle store is all the reason to go with the Kindle as other e-reader manufacturars can not yet guarantee what Amazon has accomplished.

The Kindle had for the longest time been stuck as an online-only item but recently the Kindle has pushed itself into the retail market  and the Kindle now sells in stores such as Target, Best Buy, RadioShack and the AT&T store.

The Kindle strives to be both successful in the online and retail space and it  is growing in popularity over time and on July 31st 2011 Amazon plans on selling the Kindle in the Toys R US retail store which may prove to be benefitial in the youth market.

What benefit would it get at a Toys R US? Well recently Amazon has been trying  to market the Kindle as an e-reader that you can read your textbooks of of and save money yearly on your textbooks and in order to further imply this marketing strategy putting Kindle’s in a Toys R US can attract attention from adults and youth.

Amazon is also reported to sell some accessories along with the Kindle at Toys R US.

I personally believe in general that entering the retail space is a smart move as it will create more exposure around the product and for those who don’t shop online having Kindle’s in the retail store may create the oppurunity to be able to finally purchase a Kindle in contrary to when it was much harder to get because you had to buy it online. The Kindle is only now entering the retail space and we were wondering how do you think the Kindle will do?


NVIDIA Releases Technology Enabling Websites to Stream Stereoscopic 3D Video

27 Jul

Its hard to think that just a two years ago we caught a glimpse of 3D technology on a household TV! Now its no suprise that NVIDIA on April the 14th only a year after 3D tv’s day viewed on the consumer market do we have the ability to stream stereoscopic 3D via the web. Its true! NVIDIA has become the first to deploy a 3D video plugin for the Microsoft Media Platform Framework v2.5 otherwise known as the MMP v2.5 framework with support for the active shutter 3D glasses. The software is similar to that of what powers the NVIDIA 3D Web community (www.3DVisionLive.com). The MMP Player Framwork is essetially an opensource code that allows developers to effeciently deploy customizable media-players for the web, this technology is based on Microsoft’s Silverlight and comes with extensive support for IIS Smooth Streaming and Microsoft PlayReady DRM.

With NVIDIA’s new 3D video plug-in, developers can now take full advantage of the stereoscopic 3D video streaming support available in the latest version of Microsoft Media Platform Player Framework,” said David Sayed, senior product manager at Microsoft Corp. ”Microsoft is delighted to work with NVIDIA to deliver exciting functionality and capabilities to help developers build the next wave of websites powered by the Microsoft Media Platform.

NVIDIA has also made an accesible how-to guide with instructions on what components are needed for this technology to be implemented in websites. The 3D video plugin and guide can be accessed today at (www.3DVisionLive.com/apps). Look out for coming events as NVIDIA will be showcasing this technology around the globe.

“The Web is enabling an entirely new market for creating and delivering compelling, innovative 3D content,” said Jon Barad, senior business development manager at NVIDIA. “Our 3D Vision technology now makes it easy for web developers to integrate world-class stereo 3D video capabilities into all types of sites.”

I believe that this technology can and will go far. The content streaming market is huge and the potential NVIDIA has unlocked is imansive. As an instance lets look at Netflix! Once 3D TV’s become more common in households we may see Netflix unlocking 3D streaming opening up a whole world of possibilities. Possibily five years down the road we may be able to pull out a bowl of popcorn and watch Avatar in 3D streaming to our living room within minutes. Possibly look at Youtube as an example, if Youtube makes 3D video uploads possible we may see content producers taking use of this technology and creating even more enjoyabe content. In my opinion there is a huge potential for technology in the streaming market we just have to wait for 3D market to become more mature and enter the mainstream market. Having said this we have to obviously see how things go five years down the road but I believe that if 3D streaming is implemented properly it can very well be closer to consumers than you think.